LifeLock has had a pretty great year, and it looks like 2009 promises to bring the identity theft protection company even more growth and prosperity.
2008 Summary and 2009 Projection
- LifeLock reached the magical 1 million member mark in 2008, just 3 1/2 years after incorporation, and will go into 2009 with just under 1.5 million active members. They expect to have 3 million customers by this time next year.
- LifeLock’s superb customer service have given the company a loyal customer base. A huge part of the reason the company has enjoyed such astounding growth is their consistent 93% renewal rate.
- More than 10% of their members are children, probably because LifeLock was the first identity theft company to recognize that children are especially vulnerable to ID theft.
- Like it or not, you can expect to see more of Todd Davis next year in TV, radio and print ads. LifeLock’s sponsorship of sporting events will continue, and an expanded 2-hour episode of Donald Trump’s Celebrity Apprentice will be all about LifeLock.
- This year saw the introduction of two major new services: eRecon™ and TrueAddress™. The company plans to announce more major new products in 2009.
- LifeLock formed several new corporate partnerships in 2008, including Office Depot, AAA Clubs, CVS Pharmacies, H&R Block, USAirways and many banks and credit unions. In 2009 LifeLock will be announcing more consumer pilots.
Visit Life Lock.com for more information about their services. Enroll using the LifeLock promotion code Defense and pay only $9 a month after 30 days of free services.
At the end of the 30-day free period, your card will be automatically billed $9 monthly unless you cancel within that first 30-day period. You can cancel anytime without penalty by calling 1-800-LIFELOCK. This offer is for new LifeLock members only.
