LifeLock critics smirk and laugh about CEO Todd Davis’ identity having been stolen. While it’s true a Texas man was able to take out a $500 payday advance loan using Davis’ name, when you look at the story more closely, it’s really a testament to LifeLock’s effectiveness.
For starters, consider how many time Davis has exposed his Social Security number. Let’s see … there are the TV commercials that have been viewed billions of times over the years. There are all the print ads they’ve run. There are all those interviews he’s given, each time reciting his Social Security number. And there are the millions of hits to the website that bears his Social Security number.
Would you do it? Would you expect to be victimized a thousand times over? And yet, for all the billions of individual exposures, Davis got hit only once. There have been thousands of attempts to steal his identity over the years, but only one got through. And even that one went no further than a single $500 payday loan before the alarms were sounded and the culprit was arrested.
When you look at the numbers it’s obvious that LifeLock’s identity theft protection has worked exceptionally well for Davis, and for the 1.5 million other Americans who have enrolled in his company’s identity theft protection services.
The LifeLock ID theft protection services protect all their customers the same way it’s protected Todd Davis all these years. Learn more about how your credit, finances and your good name can be protected. Visit LifeLock.com and enroll using LifeLock promotional code Defense and start saving money and sleeping better.
ROFL The Lifelock CEO got hacked? Tahts what you get for putting your social security number out there for billions of people to see. Sure it took thousands of identity theves years to finally get one to manage to steal a measily $500, and sure they guy got busted and humiliated for it. But the Lifelock CEO was hacked. Ya gotta appreciate the irony here.
First of all the LifeLock CEO was not Hacked. People need to stop confusing identity theft with hacking. Secondly, lifelock proved it worked even in this situation. People need to get off this big “lifelock ceo hacked” buzz that everyone is freaking out about. 1 out of thousands of attempts actually succeeded. That’s a 0.1% success rate. Anything that is 99.9% effective to stop something as rampant as identity theft is worth whatever price you can pay for it in my book.
Secondly and most importantly, look what happened to Todd Davis. Someone got his $500 (only 500 from the CEO of Lifelock. Think what the thief could have gotten away with if Todd Davis didn’t have lifelock.) Todd was immediately notified and got his money back. Todd actually lost NO MONEY. His credit was cleared up by the lifelock staff, and without any trouble on his part, the matter was as if it had never happened.
So really the only thing this incident did was prove that lifelock works.
The statistics are really impressive, but no matter how many people laugh about it, it doesn’t seem to have changed marketing much and apparently the company is still growing.