LifeLock $1,000,000 total service guarantee
When LifeLock offers a $1 million total service guarantee for their identity theft prevention services, what does that mean?That means that if somebody discovers a chink in LifeLock’s defenses and steals a client’s identity, LifeLock will spend up to $1 million to resolve the problem for the client. It’s that simple.
That means they’ll hire attorneys if necessary. The average cost of an attorney is somewhere between $200 and $300 per hour. A million dollars would pay for something like 4,000 hours of services.
The guarantee means that if LifeLock has to hire accountants, they’ll do it. The average per-hour charge for an accountant is somewhere around $125, so $1 million would pay for roughly 8,000 hours of accounting services.
If necessary, LifeLock will also pay for investigators, forensic computer specialists, auditors and case managers.
If you’re trying to figure out what that guarantee could mean to you, consider the case of Anndorie Sachs. A woman who gave her name as Anndorie Sachs arrived at a Utah hospital in an advanced stage of labor. She had the baby and then disappeared. The abandoned baby turned out to be addicted to methamphetamines.
The real Anndorie Sachs received a call from authorities with the Department of Children and Family Services who accused her of being an unfit mother. The next day they arrived at her house and threatened to take her four children. She was able to convince them that she had not recently given birth, but eventually had to undergo DNA testing. She is still fighting a $10,000 hospital bill, and is still listed on the birth certificate and in Social Security information as the baby’s mother.
Or, imagine yourself in the place of Malcolm Byrd of Wisconsin. He’s been arrested repeatedly and spent time in jail on drug charges. He’s lost his job, his unemployment benefits, his driver’s license, and nearly lost custody of his two children. Someone else has stolen his identification and is still at large, and still committing crimes.
What’s your good name worth? At LifeLock they think it’s worth $1,000,000—and they’ll guarantee it.
