LifeLock critics smirk and laugh about CEO Todd Davis’ identity having been stolen. While it’s true a Texas man was able to take out a $500 payday advance loan using Davis’ name, when you look at the story more closely, it’s really a testament to LifeLock’s effectiveness.
For starters, consider how many time Davis has exposed his Social Security number. Let’s see … there are the TV commercials that have been viewed billions of times over the years. There are all the print ads they’ve run. There are all those interviews he’s given, each time reciting his Social Security number. And there are the millions of hits to the website that bears his Social Security number. (more…)