Despite being recognized as the leader in proactive identity theft protection, there are still those who would complain about LifeLock and its services. Here are those complaints and explanations.

• LifeLock doesn’t ensure foolproof protection of the personal information of its customers.

The fact is, LifeLock never promised this. It’s not a detective agency and can’t prevent anyone from obtaining your personal information. LifeLock works instead to make your information useless to anyone but you. And through its proactive services, LifeLock can notify you about any potential identity theft threats and prevent you from facing legal hassles and financial loss.

• There’s no guarantee that LifeLock will preserve the personal information of its customers.

LifeLock gets it. Your personal information is important and LifeLock treats it as such, using strict electronic, managerial and physical procedures to safeguard your information. LifeLock is ISO 27001 certified, which means its standards for data and operational security are the highest and the best. LifeLock is also certified Level 1 compliant per the payment card industry’s data security standards. LifeLock is also a member of Truste and is checked by VeriSign on a daily basis.

To ensure the confidentiality of its customers’ personal information, LifeLock conducts background checks on all of its employees, including random drug testing. The company also has all of its facilities built with high-quality surveillance and alarm systems and the latest biometric security access, and doesn’t store any important or confidential data online. The data is stored off-site in a safe and secure data center.

LifeLock also works to ensure that no computer outside the secure data centers contains critical information on any of its customers.

• Some people complain that the month fee of $10 (for standard services) or $15 for extended services, is unfair.

The services that are provided by LifeLock are worth much more than either of the fees, since they offer you protection from identity theft, and can save you money, time and heartache if you ever do fall victim to it. If it seems you’re paying a monthly fee for nothing, just remember than LifeLock will notify you only if there’s a problem. If you hear nothing, it’s all good.

The bottom line is this: the complaints are just sour grapes. LifeLock works. Period.

Receive 30 days free and get a 10 percent discount on enrollment with the LifeLock Promo Code “Defense.”

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The most important time to check out a company on the Better Business Bureau’s website might be when you’re shopping for an ID theft protection service. After all, whichever company you choose, you’re going to have to give them a whole lot of personal and financial information. Unfortunately, there are a whole lot of ID theft companies out there. But, you’ve come to the right place, because I’ve made your life a lot easier by doing a quick BBB check on the 12 most prominent ID theft service companies as identified by the Consumer Federation of America.

Here’s what I found: LifeLock is the only of the 12 companies to receive an A+ ranking by the Better Business Bureau. Five of the others either had no files, or had questionable business practices or consumer complaints that prevented their receiving accreditation.

LifeLock’s BBB report details reveal they’ve had 41 customer complaints in the last 36 months, and they’ve all be resolved to the customers’ satisfaction. LifeLock currently has nearly 1.5 million members, so even if all 41 complaints occurred this year, that would be one complaint out of every 36,500 members.

If you’d like to know more about LifeLock and their services, visit LifeLock.com. If you decide to enroll, use the LifeLock promotion code DEFENSE, and you can get the BBB’s highest ranking ID theft service for only $9 a month, plus receive 30 days of free service.

At the end of the 30-day free period, your credit card will automatically be billed $9 each month, unless you decide to cancel during the 30-day period. You can cancel anytime, though, without penalty by calling 1-800-LIFELOCK. OFfer is for new LifeLock members only.

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You’ve probably seen these LifeLock ads: “Hi. I’m Todd Davis, and this is my real Social Security number.” If you’ve thought about enrolling in their identity theft program, but heard people complain about paying someone else to do what you can do for free, ask yourself these questions:

• Do you change the oil in your car yourself?
• Do you think you are or may become an ID theft victim? If so, have your set your own fraud alerts? If so, do you renew them every 90 days as needed?
• Do you order and review your credit report annually?
• What about blocking those pre-approved credit card offers? You’re not still getting those in the mail, are you?
• Have you prepared a list of your financial accounts, driver’s license, passport, birth certificate, Social Security card, insurance cards and membership ID cards? Did you include the contact numbers so you can quickly cancel and/or replace them if your wallet is ever lost or stolen? Is the list secured so nobody can access it without your permission?
• Do you know how to constantly monitor the United States Postal Service’s mondo, ever-changing database of address change submissions? Did you know address changes are one of the most common tactics for stealing identities and preventing detection?
• Have you been monitoring the thousands of online chat rooms and forums identity thieves use to buy, sell and trade stolen personal and financial information?
• Did you know LifeLock does all these things for you for as little as $9 a month?

Visit LifeLock.com to learn more. Enroll using the LifeLock promo code DEFENSE and pay only $9 a month and receive 30 days of free services.

At the end of the 30-day free period, your card will be automatically billed $9 monthly unless you cancel within that first 30-day period. You can cancel anytime without penalty by calling 1-800-LIFELOCK. This offer is for new LifeLock members only.

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So much has been written about the class-action suit brought against identity theft protection firm LifeLock, it’s only fair to say a little about the uber law firm pursuing the suit.

In 2006, a Maine jury ordered Hagens Berman Sobol Shapiro, LLC to pay $10.8 million for dropping a set of clients to take on the same defendant in a more-lucrative class action suit.

Hagens Berman represented three small, bottled water companies in mediation with Nestle Waters North America. Nestle had made a settlement offer, but withdrew it when the law firm suddenly left for greener pastures and deeper pockets. Their defection cost the bottled water companies millions of dollars.

When the decision was announced in favor of Hagens Berman’s former clients, the law firm’s attorney presciently announced that the jury’s decision wasn’t the final word. The firm decided to settle out of court the day before the jury was to convene to make a decision on possible additional punitive damages…thereby issuing the final word.

Hagens Berman files class-action suit to protect hearing-unimpaired Americans

Also in 2006, the firm sued Apple saying their iPods were too loud, and listeners who used earbuds while listening to their iPods at full volume could suffer hearing loss. (Now you know why your microwave has warning labels to tell you that putting your dog inside could result in fried Fido.)

The named plaintiff in the suit, a Louisiana man, doesn’t seem to have suffered any hearing loss from his perilous iPod and its hazardous earbuds. His attorney, Steve Berman, said that’s beside the point. “He bought a product that is not safe.” (Remember that the next time you almost cut yourself while slicing veggies in the kitchen.)

Hagens Berman files class-action Nano scratch suit, then sues their own plaintiff

That same year, Hagens Berman was involved in another class-action suit against Apple charging that their iPod Nano scratched too easily. Ohio law firm David P. Meyers & Associates and their representative firm, Hagens Berman, named blogger Jason Tomczak as the lead plaintiff…and, boy, was Tomczak surprised!

Tomczak had been contacted by the Ohio firm after he griped in his blogs about the rapidly multiplying scratches on his new Nano. He happily reiterated his complaints, but told them that in the interests of protecting his privacy, he wasn’t interested in leading a class-action suit.

And then the suit was filed listing Tomczak as the lead plaintiff. And then his name was posted on websites and used in media including CNN, Business Week, Popular Mechanics, Enquirer, CNN, MTV, VH1, and even Pravda in Russia. And then he started getting threats and hate mail from rabid Apple fans.

That’s when Tomczak hired a law firm to clear his name. In return, David P. Meyers & Associates and Hagens Berman sued him. They claimed that though they had mistakenly used Tomczak’s name as lead plaintiff, they had a right to sue him for all of their related legal expenses.

As bizarre as all that legal to-ing and fro-ing may be, it also has a whiff of déjà vu. In 1995 Hagens Berman Sobol Shapiro was sued by Chrysler for filing a class-action suit for a lead plaintiff who—like Tomczak—knew nothing about the suit.

Luck was with the law firm, though; they got off with only a rebuke from a federal court judge.

LifeLock is the industry leader in identity theft protection, and currently serves more than 1 million customers. Find out what they can do to protect your finances and your good name. Visit LifeLock.com for more information. If you choose to safeguard your identity with Life Lock, use promo code Defense and receive a discount.

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It doesn’t happen often, but occasionally you might come across complaints about Life Lock. Some people smirk and complain that Life Lock provides services you can do for yourself for free. Or, they say other people are crazy to give Life Lock all their personal information. In each of these complaints, there is a bit of legitimacy … but just a bit.

Some, but not all, of the services LifeLock provides, you could be doing for yourself. These are the things you could do yourself that are included in your LifeLock membership:

• Fraud alerts should be placed on your accounts with the major credit reporting companies. These expire every 90 days, so don’t forget to renew. You can do this free of charge.
• You should order and review your credit reports from all agencies at least once a year. You can do this free of charge.
• Those pre-approved credit card offers you get in the mail provide a wonderful opportunity for identity thieves. You should remove your information from junk mail lists. You need to do this annually, but it is free.
• It’s a common scam for pretexters, posing as phone solicitors, to call your house and tell you you’ve won a free trip. Then they ask for your credit card number to reserve a hotel room for you. You need to remove your name from all phone solicitation lists, and again, you need to do this annually, but it is free.

How many people do you think actually do all this stuff and follow up the renewals?

Ask yourself: Do you pay someone else to change the oil in your car? Do you pay someone else to cut your hair? Do you perform your own manicures and pedicures? Do you wash and detail your own car in the driveway?

These are all examples of services we all commonly pay for. Sure, we could do save money by doing these things ourselves, but time’s precious, life’s busy, and sometimes it’s worth paying someone who does a better job than we could do ourselves. And so it is with LifeLock’s identity theft protection services.

Other services you get only from LifeLock
If you ever lose your purse or wallet, LifeLock will replace your driver’s license, credit cards, Social Security card, bank cards, insurance cards, checkbook, professional licenses, passport, visas…any official documents you’re missing. That’s their exclusive WalletLock service, and it’s all part of your service at no additional fee.

That brings us to the second complaint. Once you’re a member, they’ll give you a form so you can write down all of the information on all those documents in your wallet. Then they want you to lock up that form somewhere safe. You don’t have to give them that information unless (or until) you want them to use it. And if you do, know that they store all client data offsite; all of their buildings have state-of-the-art biometric access, alarms and security; they background check all employees and do regular, random drug testing; they’re ISO 27001 certified for data and operational security.

To place the fraud alerts, they need your Social Security number and other pertinent information, but no more than what’s required by the credit reporting companies.

One more thing…from the minute you become a LifeLock customer you’re covered by a $1 million total service guarantee. And, just in case you’re wondering, they’ve never had to. So…what’s to complain about?

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Before signing up with LifeLock or any other identity theft program, you want to check them out. Read their website content carefully. Compare their product and guarantee with their competitors’. Finally, you want to look at the company’s customer satisfaction ratings. The best place to do this is the Better Business Bureau’s website.

Being a member and having that BBB seal signifies that the company adheres to what the BBB calls their seven Principles of Trust.

• Start With Trust
• Advertise Honesty
• Tell the Truth
• Be Transparent
• Honor Promises
• Be Responsive
• Embody Integrity

What the Better Business Bureau says about LifeLock complaints

First you want to check the company’s rating. LifeLock has a satisfactory rating with the BBB, meaning there aren’t an unreasonable number of LifeLock complaints, and they haven’t ever been subjected to any government actions.

Then, you want to look at the actual number of complaints. To get the most accurate picture, you want to compare the number of complaints to the number of customers the company has. LifeLock has 700,000 customers and has received only 17 complaints, which means 99.9975 percent of their clients are happy. Of those 17 total LifeLock complaints, 15 have been resolved in the past 12 months. Within that same 12 month period, LifeLock has added 500,000 new customers.

LifeLock is very proud of their customer service record, and invites you to check them out now on the BBB website.

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