The cost of LifeLock
Friday, February 29th, 2008LifeLock’s usual price is $120 a year. Sometimes there’s even a promotion code available online that brings the cost of LifeLock down to $99 a year, and then they throw in an additional month for you and your kids, free. They’ll even set you up on a pay-by-the-month plan if that works better for you.
Most people would see that as a good value, considering all the service and protection that provides. Others call it a rip-off, and say that the services LifeLock provides—like credit reports or fraud alerts—can be had for free. And they’re correct, except for the key word “service.”
What LifeLock members pay for isn’t the credit report or the fraud alert; it’s the service of ordering the credit report for you. It’s the service of placing the fraud alerts, and then renewing them for you every 90 days. It’s the service of removing your name from junk mail and phone solicitation lists. And they do more than just those things. (more…)
