LifeLock complaints and the FTC settlement: What’s the real story?
There’s an interesting blog post at GuardMyCreditFile.com regarding LifeLock’s recent settlement with the Federal Trade Commission. The website belongs to the American Consumer Credit Education Support Services (ACCESS), a non-profit consumer advocacy organization whose primary purpose is to disseminate credit education information and assistance to the public.
In the article, the ACCESS author addresses the FTC’s principle complaints against LifeLock: That LifeLock’s CEO, Todd Davis, assured their 1.6 million members that LifeLock provides ironclad, absolute protection against identity theft. Secondly, the FTC took exception to Davis’ flagrant display of his personal Social Security number in print ads, TV commercials, the company website—even on the side of a truck in Manhattan. The FTC asserts Davis misused his own Social Security number.
Both of these allegations are feeble. (more…)