Despite the general consensus that LifeLock’s fraud alert service works in consumers’ best interest, a California judge has determined that LifeLock and other identity theft service companies must stop helping consumers place fraud alert on their credit records.
The decision was reached in response to a recent lawsuit between LifeLock and Experian, in which Experian complained that LifeLock’s 1.5 million members’ fraud alerts put a ding in the credit bureau’s profit margin.
LifeLock’s response? Fine by us; we’ve developed a product better than Experian’s fraud alerts. The suit was initiated last spring.
LifeLock Identity Alerts is LifeLock’s newest exclusive service, added to their already powerful WalletLock™, eRecon™ and TrueAddress™. LifeLock Identity Alerts™
- Uses more sophisticated and scientific algorithms to spot identity fraud and help predict members’ future ID theft risks and vulnerabilities;
- LifeLock Identity Alerts™ also enables them to detect some of the most common fraudulent uses of personal information, like utilities, cell phone services, check orders and reorders and payday loans;
- Mines more data sources than the credit bureaus. For instance, LifeLock Identity Alerts™ accesses information from retailers, banks, mortgage lenders, utilities and auto lenders.
The new service is the product of long-term research that began when Experian initiated the lawsuit last spring, according to a YouTube video featuring LifeLock CEO Todd Davis. He also said the new service employs forensics that were heretofore unavailable and provides members with broader personal protection.
LifeLock Identity Alerts™ will be seamlessly implemented for current LifeLock members, Davis said.
You’d like to thing that schools are also doing all they can to protect your children from identity thieves. But the truth is your children’s personally identifying information is a cash cow for school districts and colleges, and many cash-strapped education institutions are taking advantage of it.
Somewhere there’s an American citizen—we’ll call him Joe Smith–with a criminal record showing a 2002 federal narcotics conviction. In March, he was arrested as he tried to return to the United States from Mexico. That’s when Customs and Border Patrol officers discovered his tourist visa had been revoked, and there was an outstanding arrest warrant for violating the terms of his supervised release after serving prison time for a 2002 federal narcotics case. 
